Hello fellow craft beer enthusiasts! Today is Thursday, which means we have a Pong tournament at Blasted Barley Beer Company today. Live DJ, go-go dancers, and a confetti blaster are all part of the Friday and Saturday fun here at the brewery. Does that sound a little different for a brewery? Maybe it is, but we are who we are. Today I want to elaborate on beer and identity.
This blog has given me the opportunity to showcase our strengths at BBBC. And I want to convey the idea that there is no right or wrong way, there is just the way that you do it. The worst thing in my mind is to be uninspired and bland.
Resources are an important part of any business. Knowing your means to be efficient and profitable are part of that equation. For instance, some breweries have near unlimited resources for laboratory analysis and research and development. Many of us smaller breweries do not have the means to do all of the projects and acquire special equipment/ingredients that we would like, but that doesn’t mean we can’t do amazing things! This is part of what I mean when I say be who you are. As a smaller seven barrel brewing system, we may not have the means for extensive distribution, but the positive side is that I can brew tremendously interesting and new beers often.
It’s all about perspective. I’ve spoken to smaller and larger breweries than us, and everyone is thinking the next larger sized operation has it better. This may not be the case. In the words of the late Biggie Smalls, “Mo Money, Mo Problems”. This seems silly but it hits home when looking to expand our brewery. Being humble speaks volumes, I don’t need to convince you about my beer because I stand behind each one with pride. You should just come down and taste for yourself.
All the staff here at Blasted Barley have been a tremendous help with spreading the craft beer culture and embracing our identity. I love our ambiance too. We feature soft reclaimed barn wood from the original Pabst Brewery, rigid concrete, and weathered steel around the whole brewery/restaurant. The warm and cool tones really are inviting and give me a sense of home that isn’t a cookie cutter operation.
I want the idea above to translate to the house made craft beers as well. Blasted Barley…what does that mean? Well it may mean something different to you and me. To me, it means a dynamic and exciting approach to craft beer. Cannon fodder, missile launches, fireworks, and a forward way to express ourselves are all part of the mental images that come to me. I try and express myself within each beer we offer. It may be the biggest Imperial Rye IPA I can make or the most classic German Pilsner, but I will execute each new idea with enthusiasm and devotion.
Here is cheers and a promise to you fine fermentable sippers, we will do our best everyday and we promise not to forget our humble beginnings here at Blasted Barley Beer Company on Word famous Mill Avenue. We have a handful of exciting collaborations and new beers coming out this month so check in with us to find the good stuff!
“And everything you get, ya gotta work hard for it.”